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THE COCA-COLA CASE
Friday
10
4:00 pm
2010
Spanish with English subtitles
Canada / 2009 / 86 min
SFU Burnaby Campus
8888 University Drive, Burnaby
THE COCA-COLA CASE
Directors: Germán Gutiérrez, Carmen Garcia
Producers: Johanne Bergeron, Yves Bisaillon, Carmen Garcia
Screenplay: Carmen Garcia
Cinematographer: Germán Gutiérrez
Editor: Elric Robichon
Music: Olivier Alary

Colombia is the trade union murder capital of the world. Since 2002, more than 470 worker leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola. In an incredible three-year saga, filmmakers Germán Gutiérrez and Carmen Garcia follow these heroes in a legal game of cat and mouse. From Bogotá to New York, Guatemala to Atlanta, Washington to Canada, The Coca-Cola Case maintains the suspense of a hard-fought struggle.

If the consumer takes moral responsibility for the product he/she consumes, then you might want to think twice before drinking that Coke.

 

Colombia es la capital mundial de asesinatos de sindicalistas. Desde el 2002, mas de 470 lideres de trabajadores han sido brutalmente asesinados, usualmente por paramilitares contratados por compañías privadas en un intento de aplastar los sindicatos. De entre estas corporaciones sin escrúpulos esta el póster del niño Americano de los negocios: Coca-Cola. En una increíble saga de tres años, los cineastas Germán Gutiérrez y Carmen García siguen a los héroes en un juego legal del “gato y el ratón”. Desde Bogota hasta Nueva York, Guatemala a Atlanta, Washington a Canadá, El Caso Coca-Cola mantiene el suspenso de una dura lucha.

Si el consumidor toma una responsabilidad moral hacia el producto que consume, entonces se pensará dos veces antes de tomar Coca-Cola.

 
 

German Gutierrez worked first as an assistant cameraman and later as a cameraman for Radio-Canada, the National Film Board and a variety of production companies. He soon moved on to directing, initially focusing on social and political issues. This work took him to the four corners of the earth, often to conflict zones: Cambodia, Sarajevo, South Africa, Rwanda and El Salvador.

Carmen Garcia made her start as a producer in 1984 at Ciné-Contact with L’enjeu des femmes, a documentary series directed by filmmakers from across the world, including Mira Nair. In 1988, she co-founded with Germán Gutiérrez, Argus Films and produced Germán Gutiérrez’s Le système « D », Gilles Courtemanche’s L’Église du sida and Mary Ellen Davis’ La terre des autres. She also collaborated with companies such as Pixcom and Gala Films and with the National Film Board.

 
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