Presented "Ventana Sur" at the Cannes Film Market, a new window for Latin American Films.

Cannes Festival and Marche du Film have announced a deal to partner with Argentina's INCAA film institute on a major new Latin American film market and confab named Ventana Sur (or South Window). The partnership is part of a move to export the Cannes brand and expertise abroad. The Ventana Sur will run Nov. 27-30 in Buenos Aires and will feature 50-60 screenings of new Latin American films as well as a meeting place for producers and a digital library of 200-300 films.

Except for the absence of awards last year could not have been better for Argentine cinema in Cannes. Lucrecia Martel and Pablo Trapero competing Lisandro Alonso and Pablo Agüero in the Directors Fortnight, Pablo Fendrik in the Critics' Week ... The 2008 harvest was particularly strong and this year the Cannes selectors do not seem to find something at that point. Only the short film The Boxer, directed by John Pollio and produced by the Fundación Universidad del Cine, a part of the official section, participating in the competition Cinéfondation reserved for film school. It is the fifth consecutive year that the contest here FUC, which are not shorter than 2000, of which only 18 are selected. In parallel the Critics' Week, in turn, will also be a short film produced with the assistance of the FUC, Night in the Paraguayan Pablo Lamar, a habitués of the Côte d'Azur, because last year was in the same section I hear you cry.

The film Colombian Travel Wind, directed by Ciro Guerra and present in the official section Un certain regard, in turn argentina official co-production of the producer, Marcelo Céspedes (Cine-eye) and the distributor Pascual Condit (Primer Plano Film Group). Both these days are coming to Cannes to support one of the few Latin American films that will be in Cannes, in a year of particularly low in the region representatives.

But a lack of movies, Argentina will be noted in the Marché du Film, the film's huge market that moves parallel to the festival. Next Saturday at noon, one of the main hall of the Palais, the Cannes largest flat-Gilles Jacob and Thierry Fremaux, announced Jerôme Paillard with Liliana Mazure, president of the National Film Institute (INCAE), the Project Window South, a market to be held in Buenos Aires in partnership with the French festival, the first of its kind that supports Cannes beyond its borders. Production and organization of the Inca and the know how of the Marché de Cannes, southern window will take place in the second half of November at the premises of the former store Harrods, with the aim of boosting sales and production not only of Argentine cinema but also in Latin America, through the participation of film professionals from around the world.